Posted on: April 28, 2009
“Generation X” includes people in the US born from about 1965-1981. A lot of churches seek to fill their worship centers with this 20- to 30-something group. If your church is successful in this, then the next step is getting them to give to your mission.
Recent studies show that Generation Xers are giving nearly twice as much to charity on average compared to older generations. David Stillman, coauthor of When Generations Collide, says that Gen Xers may be giving less simply because they have not been asked. So what we need to do is connect with the Gen Xers of our churches so that they become the next generation of exceptional givers. The Gen X group has some interesting traits, and the following may help you tap into this incredible resource:
Invite them to participate.
Provide access to information and resources; Gen Xers have inquiring minds, and you must articulate the mission and purpose of your ministry.
Gen Xers like to volunteer. Take deliberate steps to create programs and opportunities aimed at their interest and values.
Gen Xers love action, not talk, and are attracted to work and programs that directly reward personal initiative.
Take time to listen. Gen Xers want to interact, share, become part of the story, bring their talent or gift to the table, to be seen and heard.
Recognize and appreciate. Reward the results of their efforts, involvement, and giving in a timely, specific way.
Make the ministry fun. Fostering a spirit of fun in the organization will improve their morale, increase involvement, and excite giving.
With proper guidance your Generation X congregation can become the empowered, faith-filled, dynamic stewards that we need to see the church survive – and thrive.
Edward Davis
Consultant
MasterPlan Stewardship Campaigns